|
There's been so many changes in the ET zone over the last 6 months it's like a geriatric ward after a sale on prune juice. Two new Thai clubs have opened up where Escudo used to be 2 years ago. One called Mao and the other Thonglo. The incredible ingenuity in the names says it all...neither offer anything new or creative to the neighborhood with Mao having the typical live Thai band and Thonglo looking like a high-end gentlemen's club complete with Victorian style furniture that is sooo suitable for our generation. On the corner of Thonglor and Soi 10 Maya has opened its doors to a disappointingly small crowd. Again that's likely due to its lack of creativity offering a combination of Mao and Thonglo with nothing unique. Over on Ekamai Curve has reopened and appears to have a steady decline in clientele. I'm guessing the old Curve crowd has moved on to the new epicenter of the ET zone on Thonglor Soi 10 (Ekamai Soi 5) behind Muse. Meanwhile, as with all Thai businesses, Jet is copying Curve with a full renovation set to reopen tonight....it's a shame they bother with English invites but can't afford anyone that can speak the language. I've had 3 invites from them on Facebook so far and it's as if they used a dartboard with nouns and adjectives to come up with sentences. Here's an actual invite they sent: "How to be Absolut... If you talk about "ABSOLUT" what do you think about... If you talk about "ABSOLUT FAVOR" which favor you are thinking about...
Let's check it on this Friday... which favor are you b in absolut and dress up with the favor you are?.......................
Party time is start on 18.00 with the BEER ZONE to colloct the new surrounding of the winter festival...
RSVP 0xxxxxxxxx, 0xxxxxxxx, 0xxxxxxxx....
Let's Party with the newly style.... release yourself for the relaxation" What's the point in marketing to the English speaking community if you can't even construct a simple invite? What does this all mean? Basically for me it means if I'm going to head out to one of the mega clubs in the ET zone I'm pretty much stuck with Demo. This club has promises of being farang friendly and offers a cool NYC underground club feel however that's where the appeal stops. I go on model night simply because I get free drinks...otherwise I wouldn't be able to afford it with the cocktail menu starting at 220B for a basic 10 oz mix of speedrail and juice (note most bars use a 12 oz or 14 oz glass). About 2 hours into the night I bought a beer which at 300B makes Demo more expensive than any other bar in the area. While standing at the bar waiting to order a vodka cranberry I noticed the bartender pass the same drink to a customer beside me. The guy took a swig and told the bartender he ordered a vodka redbull. The bartender then proceeded to take the vodka cranberry and put it on the speedrail for further use. I could see what was coming a mile away. Right then my buddy came up and ordered 2 vodka cranberrys and sure enough the douche poured one and tried to pawn the "previously enjoyed" cocktail on me. I looked at him and made some gestures like a rabid chimp indicating that I saw what he did and I didn't want it. His response...take the cocktail and set it back on the speedrail for the next sucker. So far that's 2 strikes Demo... I've been to Demo about 4 times now and even on the most busy nights I have never seen more than a dozen people dancing. There's a very simple reason for this...the entire bar, while completely designed as an underground gritty urban club plays anything but appropriate music. I've said it before and I'll say it again...most Thais don't like house music. It's difficult to dance to, there's no recognizable lyrics, and it usually requires the assistance of illegal supplements to enjoy. I'm not sure where Demo got their music coordinator from but I've been told he's been approached many times about a hip hop or dance night and he flat out says "no". Well I gotta tell you dude...enjoy your job while it lasts cause it won't take long for the club investors to realize they could almost double business with some musical creativity. As for the atmosphere the club is full of wannabe NYers, none of which have any taste for good cocktails or music and most sit down all night without so much as a head bob to the music. You'll get the feeling that if the music was turned off it wouldn't change the atmosphere at all except you'd notice the lack of conversations between people starring into empty space around the tables. I'm not saying this to dis Demo because frankly I like the idea and really believe it could work. As with many things in Thailand no expense was spared on design however the energy and spirit required to drive a place like this is missing. For now though with astronomical prices, ill-fitting music, and service on par with a fat chick carwash it just doesn't cut it. Oh...and one more thing...Direct Eclectic Music Organization? Come on...really? Jet called...they want their English writer back. |